Overview
An automotive organization had no automated channel through which to gather feedback from its dealers and partners. Without a structured, always-available mechanism for collecting dealer sentiment and insight, the organization was unable to systematically capture the feedback needed to make informed, data-driven decisions about its dealer network and partner relationships. To address this gap, Halsa developed a persistent, in-portal feedback button using Lightning Web Components (LWC) that launches a modal form, with automated collection and dashboards, built on Experience Cloud & Portals, delivering increased feedback submission rates, streamlined insight collection, and data-driven decisions.
The Challenge
The organization faced a significant operational gap that was limiting its ability to engage with and learn from its dealer and partner network.
The organization lacked any automated mechanism for collecting feedback from dealers and partners through its portal environment. Without a persistent, accessible feedback channel, submission rates were low, insight collection was inconsistent, and the organization had no reliable, structured source of dealer and partner sentiment to inform its decisions.
Our Solution
Halsa developed a persistent, in-portal feedback button using LWC that launches a modal form, with automated collection and dashboards deployed on Experience Cloud & Portals. The solution embedded a continuous, frictionless feedback capability directly into the dealer portal, replacing the absence of an automated feedback channel with a structured, always-on engagement mechanism.
- Persistent In-Portal Feedback Button Using LWC: A persistent feedback button was developed using Lightning Web Components (LWC) and embedded within the Experience Cloud portal, making it continuously visible and accessible to dealers and partners throughout their portal sessions. The persistent placement of the button ensured that feedback submission was always available without dealers needing to navigate to a separate page or process, directly contributing to increased feedback submission rates.
- Modal Form: The feedback button was configured to launch a modal form upon interaction, providing dealers and partners with a structured, in-context interface for submitting their feedback without leaving their current portal view. The modal design minimized friction in the submission process, keeping the feedback experience quick and accessible within the flow of normal portal use.
- Automated Collection: Feedback submitted through the modal form was automatically collected and captured within the platform, removing any manual handling from the insight-gathering process. Automated collection ensured that all dealer and partner feedback was consistently recorded, structured, and available for analysis without requiring manual intervention by the organization's internal teams.
- Dashboards: Dashboards were implemented to surface the collected feedback data in an analyzable format, giving the organization visibility into dealer and partner sentiment across its network. The dashboards translated the automated feedback collection into actionable insight, enabling data-driven decisions based on a consistent and growing body of structured dealer and partner input.
The Impact
The organization noticed measurable improvements across feedback volume, insight efficiency, and decision-making quality:
- Increased Feedback Submission Rates: The persistent, always-visible feedback button and frictionless modal form design increased the rate at which dealers and partners submitted feedback through the portal, delivering a larger and more consistent volume of dealer and partner insight than had previously been possible.
- Streamlined Insight Collection: Automated feedback collection and structured form submissions replaced inconsistent, manual insight-gathering processes with a streamlined, reliable, and repeatable mechanism for capturing dealer and partner feedback at scale.
- Data-Driven Decisions: Dashboard visibility into collected feedback gave the organization the structured, data-driven insight needed to make informed decisions about its dealer network and partner relationships, based on a consistent and systematically gathered body of dealer and partner sentiment.
Conclusion
Halsa Global helped the organization successfully address its absence of an automated channel for gathering feedback from dealers and partners. The solution delivered increased feedback submission rates, streamlined insight collection, and data-driven decisions, establishing a continuous, structured, and scalable dealer and partner feedback capability embedded directly within the organization's existing portal environment.