Scalable multi-account contact model eliminating data silos and enabling seamless backend modernization.

CHALLENGE 

Outdated, redundant "one-to-one" Contact model created data silos and manual overhead. 

SOLUTION 

Executed a foundational transformation to a scalable "Multi-Account Relationship Model" using AccountContactRelation. 

OUTCOME 

• Eliminated data redundancy.
• Established efficient sharing.
• Backend modernization with zero UI disruption.